Innovative Professional Offices (www.InnovativeProfessionalOffices.com), a top provider of executive offices and support services, is commenting on methods that employers can use to retain Millennial workers.
Employee engagement is a major concern for employers, particularly when it comes to millennial workers. According to a recent article in The Globe and Mail, 40% of businesses consider employee attrition their top concern. (Source: Walsh, S., “Training videos with Snoop Dogg and other ways to capture millennial employees’ attention,” The Globe and Mail, May 11, 2016; http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/training-videos-with-snoop-dogg-and-other-ways-to-capture-millennial-employees-attention/article29957848/.)
“Employee retention is very important to a business’s success,” says Eshai Hirshberg, director of Innovative Professional Offices. “Businesses want to be able to attract and keep new talent. However, Millennial workers often have different priorities over other workers, so it’s important that companies explore new ways to appeal to them.”
To attract and keep Millennial workers, many companies are now using a concept that The Globe and Mail calls “gamified onboarding.” Using this method, employers are trying to make their training and onboarding more fun, giving Millennial workers a good first impression of their workplace.
“Training should be engaging and fun for your employees,” says Hirshberg. “There are a lot of ways that you can make a workplace more engaging while still providing the right level of learning and skill-building. Employers can’t always make regular work more fun, but training and onboarding are good opportunities for making first impressions, as well as providing ongoing engagement.”
Some companies have reported using virtual reality (VR) technology for training, allowing employees to explore interactive, digital training environments. One Canadian cosmetics company uses cloud-based games and quizzes to teach their employees about new products.
“Interactivity is key,” notes Hirshberg. “Younger workers don’t want to just watch a training video—they want to actually learn in a more interactive way. Everything from games to live presentations can provide a more engaging, interactive experience for new workers.”
Some companies have also begun using celebrities in training videos as a way to catch the attention of younger workers. Burger King uses Snoop Dogg and Charo in their employee training videos, hiring the celebrities to teach employees more about their workplace.
“There are ways for smaller companies to keep new employees engaged, without splurging on celebrity endorsements,” says Hirshberg. “For instance, having regular training seminars or workshops is one way to really add to workplace engagement. Something as simple as renting a training room and putting on an interactive workshop can really help make your business more engaging for your employees.”
Innovative Professional Offices offers flexible arrangements for companies looking for training seminar rentals, office rentals, and administration services.